Product Manager PLT - Continental AG

I’ve been completing a two-year apprenticeship at Continental as part of my Master in Management (Programme Grande École) at EM Normandie. This experience allows me to develop strong product management and marketing skills while working directly within an international industrial environment.

What do I do there?

At Continental, I manage part of the Passenger Tires product range. I support the full product lifecycle and go-to-market strategy, from Phase-In to Phase-Out. My role includes market and competitor analysis, coordination with cross-functional teams across France & EMEA, and the development of marketing and sales tools. I also adapt French-market assets using Adobe Creative Suite, redesigning product sheets, POS materials, technical documents, and video content for product launches and sales teams.

The purpose of these videos is to explain the product range quickly and simply to customers who are familiar with tires or not.

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