gros cœur is a creative streetwear project exploring raw emotion, vulnerability, and self-expression. Through poetic visual direction and bold graphic design, the brand aims to tell honest stories and build a universe that feels both intimate and striking. It’s an ongoing exploration of identity, aesthetics, and community.

I lead the project end-to-end.

My role covers the full creation and development of the brand: defining the visual identity, designing collections, crafting the storytelling, and managing supplier sourcing. I also handle e-commerce through Shopify/Squarespace, oversee digital marketing and community building on Instagram, and manage both online and offline sales. I’m responsible for production follow-up, quality control, and building a strong, engaged community around the brand.